In the current web design it is common to use small gadgets to catch the readers eye. Instead of bolding or underscoring text the designer looking for a clean look and using badges or icons to highlight text. The area of use for those things are very bride and sometimes you can't tell from start, where you need it.
That's why Slavlee Package included the Typo3 extension: Slavlee Shortcodes technology. This gives you the option to embed icons and badges almost everywhere where you can put text to output in the frontend. For example, you can enter those Shortcodes in Header, Bodytext and even Typoscript.
Watch the video to see some working examples.